The development of the Øresund region thanks to the bridge linking Copenhagen and Eastern Denmark to Southern Sweden has been considered as a model for the construction of a European region. Based on a multidisciplinary project, this article takes the Øresund case as its starting point, and provides a few contradictory examples from Scandinavia. The objective is to discuss regions strive to make themselves visible and attractive to investor and visitors, but above all to determine to what extent they produce regional players who actively create integration through different activities and contacts at the borders. The emphasis is placed on the cultural dimensions that we find in everyday practices and the symbolic manifestations of these transnational processes.
